Mobile Monday Barcelona on Proximity Marketing

The upcoming Mobile Monday Barcelona event will be on “Proximity Marketing” (19h30, November 6, 2006, Auditorium of the Pompeu Frabra University).

(Image courtesy of FuturLink)

I exptect to hear (and meet)

• Futurlink‘s David Masó on their “Wilco” access points with Bluetooth designed to trigger the interaction with mobile phones users.
• Media Contacts‘ Joan Grau, on the challenges of implementing proximity marketing solutions
• Nike’s Paulino Moraleda on their visions of proximity solutions.

Relation to my thesis: mingling with the industry