The Right Time to Cease LBS Services

Posted: December 17th, 2005 | 2 Comments »

Cingular announced it will cease its mMode LBS offering “Find Friends” and “Find Things Nearby” in January 2006. Their spokesman mentioned:

Our active number of subscribers that use this service on a weekly basis has dwindled significantly, we have determined that this is the right time to cease our LBS services on mMode.

2 Comments on “The Right Time to Cease LBS Services”

  1. 1 Julian Bleecker said at 9:13 pm on December 23rd, 2005:

    Wow. This is interesting to think about — what does it mean for the aspirations of we working on the mobile social software idiom? I mean, practically speaking, it means not so much. I wonder who will follow suit? Or — is it too soon for (US) mobile subscribers to figure out how LBS fits into their mobile social lives?

  2. 2 Kyle Mulka said at 8:35 am on April 11th, 2006:

    That’s kind of sad. Has anyone done studies on why usage dwindled? Maybe the service was just bad? Maybe it wasn’t want users were expecting?