Social Scaffolding in Online Communities

Posted: June 23rd, 2003 | No Comments »

The 9 design strategies for community building mentionned in Community Building by Amy Jo Kim:

  • Define and articulate your purpose: communities come to life when they fulfill an ongoing need in people’s lives
  • Build flexible, extensible gathering places: once you’ve defined your purpose, you’ll want to build a flexible, small-scale infrstructure of gathering places, which you and your members will work together to evolve
  • Create meaningful and evolving member profiles: you can get to know your members, and help them get to know each other (developping member’s profiles to build trust and foster relationships)
  • Design a rage of roles: provide guidance to newcomers while offering leadership, ownership opportunities to more experienced members
  • Develop a strong leadership program: communitiy leaders greet visitors, encourage newbies, teach classes, answer questions, and deal with trouble makers
  • Encourage appropriate etiquette: it is crucial to develop some groundrules for participation
  • Promote cycle events: to develop a loyal following and foster deeper relationships among your members, you’ll want to establish regular online events,, and help members develop and run their own events
  • Integrate the rituals of community life: by celebrating holidays, marking seasonal changes, and acknoledging personal transitions and rites of passage, you’ll be laying the foundation for a true online culture
  • Faciliate member-run subgroups: if you grow a large-scale community you’ll want to provide technologies to help your members create and run sub-groups
  • Vivian pointed me to another book worth reading on the subject of online communities: “Design for Community” by Derek M. Powazek.